UTM Link Builder
Add UTM campaign parameters to any URL with correct encoding for analytics tracking.
Where does your traffic come from?
To tell visitors from newsletters, social posts, influencer deals and ads apart in Google Analytics, you add UTM parameters to your links. Then you can measure which campaign actually drives sales and conversions.
Parameters
- utm_source: the traffic source (instagram, newsletter, google)
- utm_medium: the channel type (social, email, cpc)
- utm_campaign: the campaign name (summer-sale-2026)
- utm_term and utm_content: keyword and content variation
Accurate, consistent links
The tool URL-encodes values correctly and keeps existing query parameters. Always use lower case and hyphens in values so reports don't get fragmented.
How to use UTM Link Builder
- Enter the destination page URL.
- Type the source, medium and campaign name.
- Optionally add term and content parameters.
- Copy the tracking link into your campaign.
Why use this tool?
Lets marketing teams measure campaign performance accurately and avoids data loss from typos.
FAQ
Are existing query parameters kept?
Yes. Existing parameters stay; UTM values are added or updated.
Do UTM parameters affect SEO?
Don't use UTMs on internal links; they break session data. With a canonical tag on your pages, UTM URLs aren't indexed as separate pages.
Does letter case matter?
Yes. Analytics shows 'Instagram' and 'instagram' as different sources; use lower case consistently.
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